Morag Cuddeford-Jones
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Marketers in the boardroom...

10/30/2015

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This report explores the role of marketing on the board. At a time where business is more data-driven than ever, it looks at how marketers can help their fellow business leaders put the customer at the centre of the business to deliver sustainable, long-term growth that satisfies every stakeholder.
The report looks at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole.
It is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards. 

Econsultancy
https://econsultancy.com/reports/marketers-in-the-boardroom/


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    I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

    I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

    If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^


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