This report explores the role of marketing on the board. At a time where business is more data-driven than ever, it looks at how marketers can help their fellow business leaders put the customer at the centre of the business to deliver sustainable, long-term growth that satisfies every stakeholder.
The report looks at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole.
It is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards.
Econsultancy
https://econsultancy.com/reports/marketers-in-the-boardroom/
The report looks at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole.
It is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards.
Econsultancy
https://econsultancy.com/reports/marketers-in-the-boardroom/
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