What marketers should be doing to tackle ad fraud

5/11/2015

Marketing Week
11 May 2015

Programmatic has opened up new opportunities for hyper-relevant advertising but it is also presenting brands with some sticky situations. None occupies digital marketers more at present than ad fraud.

https://www.marketingweek.com/2015/05/11/what-marketers-should-be-doing-to-tackle-ad-fraud/

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What marketers should be doing to tackle ad fraud

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