 Mediaocean: Managing media convergence
7 January 2014 At the start of the year, we’d like to highlight one event from 2013 that speaks well to one of the big issues we’re focusing on: enabling agencies to think through—and succeed at—the cross-channel future. In November, Mediaocean’s UK group partnered with research agency Econsultancy to launch its Managing Media Convergence report. We also hosted an exclusive event—attended by over 150 media agencies, brands and consultancies—to present key findings from the report and to host a panel to discuss the possible impact of those findings for those present. http://www.mediaocean.com/2014/01/07/managing-media-convergence/ |
AuthorI am a business journalist, author and copywriter with specialisms in marketing, technology and digital. Archives
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