The first ever Festival of Marketing is taking place in London between 8-10 October 2013. Inspired by the Modern Marketing Manifesto (#MoMaMa - see my article here), the event will bring marketers together to debate the disruptions, inventions, ideas and attitudes that put customers at the centre of the universe and brands in orbit around them.
Roundtable sponsored by Vocus
9 August 2013
Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.
Clubcard has data that is the envy of many brands
7 August 2013
As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer
I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.