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Making brand.com a success

7/31/2015

In an age where consumers have never had so much choice so easy to hand, getting a brand website right is crucial. Even the smallest elements might result in a lost sale to a direct competitor or to an online travel agent. For the hospitality industry to maintain or improve its margins, brand.com needs to be an attractive offer to the customer but it needs to achieve this in a cost-effective manner. This report looks at how to build an online presence, promote your brand, build awareness and leverage all the possibilities in order to improve conversion rates.

Eyefortravel
http://www.eyefortravel.com/social-media-and-marketing-distribution-strategies/making-brandcom-success

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4 ways young marketers can build postgraduate training

7/2/2015

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Marketing Week

2 July 2015

Graduating and starting work shouldn’t be the end of your marketing training, especially with new technologies, practices and skills gaps arising all the time, but young marketers must take advantage of learning opportunities and make some for themselves.

http://www.marketingweek.com/2015/07/02/4-ways-young-marketers-can-build-postgraduate-training/

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I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^

Making brand.com a success

4 ways young marketers can build postgraduate training

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