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 Marketing Week and sister brand Econsultancy have launched a modern marketing manifesto. We ask top CMOs what they think of it and what they believe the philosophy of marketing should be http://www.marketingweek.co.uk/strategies-and-tactics/a-manifesto-for-cmos/4006830.article
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 Virgin Media splits programmatic spend into retargeting ads and prospecting ads MARKETING WEEK
Data Strategy June 2013 Morag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying. http://www.marketingweek.co.uk/strategies-and-tactics/programmatic-buying-get-with-the-programme/4006934.article  I will be co-presenting the findings from a report on Media Convergence at Wayra, Central London at 7.30pm on 5 June 2013.
The keynote presentation will focus on initial findings from the Econsultancy survey that will form part of the Managing Media Convergence report I am authoring, due to be published at the end of September 2013. |
AuthorI am a business journalist, author and copywriter with specialisms in marketing, technology and digital. Archives
November 2015
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