Morag Cuddeford-Jones
Tweetinmail:
  • Home
  • Latest Work
  • Business Press
  • Lifestyle Press
  • Commissioning Terms
  • Contact
  • Online
  • TV & Radio
  • Books

5 ways startups can use design to boost brand equity

5/28/2015

0 Comments

 
Picture
Marketing Week
28 May 2015

The most successful startups aren’t shy about being forward, but their branding has to be immediately arresting and recognisable despite the lack of heritage and history. So what design tricks do startups use and what can established brands learn from them?


https://www.marketingweek.com/2015/05/28/5-ways-startups-can-use-design-to-boost-brand-equity/

0 Comments

Andrew Schapiro, Head of brand creative at Airbnb, on the impact design has had on its success

5/28/2015

0 Comments

 
Picture
Marketing Week
28 May 2015

We hadn’t done a lot of traditional marketing or storytelling. Design has impacted the way we evolved our product, how we thought about building the brand and that has really differentiated us. We really focus on authenticity and how we marry design with intention. It’s honest, sometimes provocative and that’s what we’re about.


https://www.marketingweek.com/2015/05/28/andrew-schapiro-head-of-brand-creative-at-airbnb-on-the-impact-design-has-had-on-the-brands-success/

0 Comments

What marketers should be doing to tackle ad fraud

5/11/2015

0 Comments

 
Picture
Marketing Week
11 May 2015



Programmatic has opened up new opportunities for hyper-relevant advertising but it is also presenting brands with some sticky situations. None occupies digital marketers more at present than ad fraud.



https://www.marketingweek.com/2015/05/11/what-marketers-should-be-doing-to-tackle-ad-fraud/

0 Comments
    Picture

    Author

    I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

    I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

    If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^


    Archives

    November 2015
    October 2015
    July 2015
    June 2015
    May 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    July 2014
    June 2014
    May 2014
    April 2014
    January 2014
    November 2013
    August 2013
    July 2013
    June 2013
    April 2013
    January 2013
    December 2012
    October 2012
    September 2012

    RSS Feed

    Categories

    All
    Advertising
    Call Centre
    Cmo
    Crm
    Data
    Digital
    Display Advertising
    Employee Engagement
    Graph Search
    Internal Branding
    Marketing
    Mobile Marketing
    Online
    Pr
    Revenue Management
    Social Media
    Travel