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5 ways startups can use design to boost brand equity

5/28/2015

Marketing Week
28 May 2015

The most successful startups aren’t shy about being forward, but their branding has to be immediately arresting and recognisable despite the lack of heritage and history. So what design tricks do startups use and what can established brands learn from them?

https://www.marketingweek.com/2015/05/28/5-ways-startups-can-use-design-to-boost-brand-equity/

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Andrew Schapiro, Head of brand creative at Airbnb, on the impact design has had on its success

5/28/2015

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Marketing Week
28 May 2015

We hadn’t done a lot of traditional marketing or storytelling. Design has impacted the way we evolved our product, how we thought about building the brand and that has really differentiated us. We really focus on authenticity and how we marry design with intention. It’s honest, sometimes provocative and that’s what we’re about.

https://www.marketingweek.com/2015/05/28/andrew-schapiro-head-of-brand-creative-at-airbnb-on-the-impact-design-has-had-on-the-brands-success/

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What marketers should be doing to tackle ad fraud

5/11/2015

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Marketing Week
11 May 2015

Programmatic has opened up new opportunities for hyper-relevant advertising but it is also presenting brands with some sticky situations. None occupies digital marketers more at present than ad fraud.

https://www.marketingweek.com/2015/05/11/what-marketers-should-be-doing-to-tackle-ad-fraud/

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I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

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5 ways startups can use design to boost brand equity

Andrew Schapiro, Head of brand creative at Airbnb, on the impact design has had on its success

What marketers should be doing to tackle ad fraud

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