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Who, how much and how often?

12/9/2014

Econsultancy/Qubit Webinar
9 December 2014

Watch to get an overview of Econsultancy’s latest report The Past, Present and Future of Website Optimization to hear the challenges facing senior ecommerce professionals and what can be done to tackle them.

Testing is enabling companies to enhance customer experience in a new way. Serving each segment personalized experiences has the potential to raise conversion rates by up to 10%.

http://www.qubit.com/webinar/econsultancy-report-website-optimization

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Promotions can stand out without slashing margins

12/3/2014

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Marketing Week
2 December 2014

Using segmentation, brand-driven strategy and targeted promotional mechanics means brands can avoid a race to the bottom, even as ever-deepening discounts vie for consumers’ attention.

https://www.marketingweek.com/2014/12/03/promotions-can-stand-out-without-slashing-margins/

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Who, how much and how often?

Promotions can stand out without slashing margins

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