Morag Cuddeford-Jones
Tweetinmail:
  • Home
  • Latest Work
  • Business Press
  • Lifestyle Press
  • Commissioning Terms
  • Contact
  • Online
  • TV & Radio
  • Books

Who, how much and how often?

12/9/2014

0 Comments

 
Picture
Econsultancy/Qubit Webinar
9 December 2014

Watch to get an overview of Econsultancy’s latest report The Past, Present and Future of Website Optimization to hear the challenges facing senior ecommerce professionals and what can be done to tackle them.


Testing is enabling companies to enhance customer experience in a new way. Serving each segment personalized experiences has the potential to raise conversion rates by up to 10%.



http://www.qubit.com/webinar/econsultancy-report-website-optimization

0 Comments

Promotions can stand out without slashing margins

12/3/2014

0 Comments

 
Picture
Marketing Week
2 December 2014

Using segmentation, brand-driven strategy and targeted promotional mechanics means brands can avoid a race to the bottom, even as ever-deepening discounts vie for consumers’ attention.



https://www.marketingweek.com/2014/12/03/promotions-can-stand-out-without-slashing-margins/

0 Comments
    Picture

    Author

    I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

    I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

    If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^


    Archives

    November 2015
    October 2015
    July 2015
    June 2015
    May 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    July 2014
    June 2014
    May 2014
    April 2014
    January 2014
    November 2013
    August 2013
    July 2013
    June 2013
    April 2013
    January 2013
    December 2012
    October 2012
    September 2012

    RSS Feed

    Categories

    All
    Advertising
    Call Centre
    Cmo
    Crm
    Data
    Digital
    Display Advertising
    Employee Engagement
    Graph Search
    Internal Branding
    Marketing
    Mobile Marketing
    Online
    Pr
    Revenue Management
    Social Media
    Travel