Doing more with less

Virgin launched a microsite for its Innovation Nation campaign

Marketing Week
27 September 2012


Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.

http://www.marketingweek.co.uk/strategies-and-tactics/doing-more-with-less/4003826.article

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