Category: Advertising

Programmatic buying: Get with the programme

6/13/2013

Virgin Media splits programmatic spend into retargeting ads and prospecting ads

MARKETING WEEK
Data Strategy
June 2013

Morag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying.

http://www.marketingweek.co.uk/strategies-and-tactics/programmatic-buying-get-with-the-programme/4006934.article

0 Comments

Keynote presentation - Media Convergence

6/5/2013

0 Comments

I will be co-presenting the findings from a report on Media Convergence at Wayra, Central London at 7.30pm on 5 June 2013.

The keynote presentation will focus on initial findings from the Econsultancy survey that will form part of the Managing Media Convergence report I am authoring, due to be published at the end of September 2013.

0 Comments

Better outcomes from inbound marketing

12/13/2012

0 Comments

Meat Pack, which sells Nike shoes, ‘hijacks’ customers from rivals

MARKETING WEEK
Trends
13 December 2012

Revealing the latest thinking behind inbound marketing, Morag Cuddeford-Jones examines how best to maximise customer contact to promote satisfaction and business returns.
http://www.marketingweek.co.uk/trends/better-outcomes-from-inbound-marketing/4005030.article

0 Comments

Author

I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^

Programmatic buying: Get with the programme

Keynote presentation - Media Convergence

Better outcomes from inbound marketing

Author

Archives

Categories