Morag Cuddeford-Jones
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Corporate hospitality: Boost your formula for winning over allies

4/30/2014

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Marketing Week
30 April 2014


Tighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.


https://www.marketingweek.com/2014/04/30/corporate-hospitality-boost-your-formula-for-winning-over-allies/

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Telemarketing best practise for brands: don’t hang up

4/23/2014

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Marketing Week
23 April 2014


With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?


https://www.marketingweek.com/2014/04/23/telemarketing-best-practise-for-brands-dont-hang-up/

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Online reviews: star quality

4/17/2014

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Marketing Week
17 April 2014

Positive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.


https://www.marketingweek.com/2014/04/17/online-reviews-star-quality/

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Should you recruit a marketer’s apprentice?

4/2/2014

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Marketing Week
2 April 2014

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.



https://www.marketingweek.com/2014/04/02/should-you-recruit-a-marketers-apprentice/

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    Author

    I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

    I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

    If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^


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