Blog Archives

Corporate hospitality: Boost your formula for winning over allies

4/30/2014

Marketing Week
30 April 2014

Tighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.

https://www.marketingweek.com/2014/04/30/corporate-hospitality-boost-your-formula-for-winning-over-allies/

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Telemarketing best practise for brands: don’t hang up

4/23/2014

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Marketing Week
23 April 2014

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

https://www.marketingweek.com/2014/04/23/telemarketing-best-practise-for-brands-dont-hang-up/

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Online reviews: star quality

4/17/2014

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Marketing Week
17 April 2014

Positive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.

https://www.marketingweek.com/2014/04/17/online-reviews-star-quality/

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Should you recruit a marketer’s apprentice?

4/2/2014

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Marketing Week
2 April 2014

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

https://www.marketingweek.com/2014/04/02/should-you-recruit-a-marketers-apprentice/

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I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

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Corporate hospitality: Boost your formula for winning over allies

Telemarketing best practise for brands: don’t hang up

Online reviews: star quality

Should you recruit a marketer’s apprentice?

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