TalkTalk Business is a business broadband, phone and IT support provider with technology at it’s core. Even as an early adopter of marketing automation, they struggled to unite technology, process and sales strategy. In order to maximise ROI for lead generation and to drive conversion, they needed to make fundamental changes. In our live webinar Nick Hill, CRM Manager at TalkTalk Business will discuss why they’ve instigated the Lead Improvement Programme (LIP) initiative, the approach they took and the challenges they’ve overcome to become a best-in-class marketing organisation.

MarketingFinder

http://marketingfinder.co.uk/ondemand

With all the buzz around DMPs where do you start a search for a data platform, especially when tools and providers are proliferating constantly? Marketing Week guides you onto the right path.

Marketing Week 

http://www.marketingweek.com/2015/11/12/how-to-choose-a-data-management-platform/​

This report explores the role of marketing on the board. At a time where business is more data-driven than ever, it looks at how marketers can help their fellow business leaders put the customer at the centre of the business to deliver sustainable, long-term growth that satisfies every stakeholder.
The report looks at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole.
It is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards. 

Econsultancy
https://econsultancy.com/reports/marketers-in-the-boardroom/

This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.
Based on interviews with key executives at business across different business sectors, the research demonstrates the importance of moving data out of silos and the need to train staff at all levels to deal with heightened customer expectations in a multichannel or ‘omnichannel’ environment.
Topics covered in the report include:

• The mature management of data and analytics
• Best practice in data acquisition and customer experience
• Managing data
• Matching data to business needs
• Owning data and decision-making

Econsultancy

​https://econsultancy.com/reports/multichannel-customer-intelligence

In an age where consumers have never had so much choice so easy to hand, getting a brand website right is crucial. Even the smallest elements might result in a lost sale to a direct competitor or to an online travel agent. For the hospitality industry to maintain or improve its margins, brand.com needs to be an attractive offer to the customer but it needs to achieve this in a cost-effective manner. This report looks at how to build an online presence, promote your brand, build awareness and leverage all the possibilities in order to improve conversion rates.

Eyefortravel
http://www.eyefortravel.com/social-media-and-marketing-distribution-strategies/making-brandcom-success

Marketing Week
28 May 2015

The most successful startups aren’t shy about being forward, but their branding has to be immediately arresting and recognisable despite the lack of heritage and history. So what design tricks do startups use and what can established brands learn from them?


https://www.marketingweek.com/2015/05/28/5-ways-startups-can-use-design-to-boost-brand-equity/