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Lead management challenges licked

11/27/2015

TalkTalk Business is a business broadband, phone and IT support provider with technology at it’s core. Even as an early adopter of marketing automation, they struggled to unite technology, process and sales strategy. In order to maximise ROI for lead generation and to drive conversion, they needed to make fundamental changes. In our live webinar Nick Hill, CRM Manager at TalkTalk Business will discuss why they’ve instigated the Lead Improvement Programme (LIP) initiative, the approach they took and the challenges they’ve overcome to become a best-in-class marketing organisation.

MarketingFinder

http://marketingfinder.co.uk/ondemand

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How marketers choose technology

11/12/2015

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With all the buzz around DMPs where do you start a search for a data platform, especially when tools and providers are proliferating constantly? Marketing Week guides you onto the right path.

Marketing Week

http://www.marketingweek.com/2015/11/12/how-to-choose-a-data-management-platform/

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I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

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Lead management challenges licked

How marketers choose technology

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