The Social Media and Mobile in Travel Distribution Report is the culmination of:
- 30+ Industry Interviews with leading travel brands
- Real-world, detailed case studies involving real world travel brands
- Primary surveys of nearly 2,000 travel industry executives
- Surveys of 20,000+ consumers considering the hyper competition between online travel agencies and travel suppliers.
The report contains the in-depth analysis you need to understand the current social media and mobile landscape, and the industry trends that are driving disruptive changes so you can invest your time and money more productively, as well as the prevalent industry trends to inform your future marketing docus and investments along with case studies and hard data to help provide the ideal marketing mix for your brand.
"I am delighted to recommend this important and valuable paper on Social and Mobile developments and future opportunities within the travel industry. It is the wide-ranging depth of research and expert comment that adds real credibility to the document. And, through this insight, we have already been able to utilise the paper to enhance our strategic thinking."
Richard Lewis, CEO, interchange & Consort Hotels, Best Western Hotels