Making brand.com a success

In an age where consumers have never had so much choice so easy to hand, getting a brand website right is crucial. Even the smallest elements might result in a lost sale to a direct competitor or to an online travel agent. For the hospitality industry to maintain or improve its margins, brand.com needs to be an attractive offer to the customer but it needs to achieve this in a cost-effective manner. This report looks at how to build an online presence, promote your brand, build awareness and leverage all the possibilities in order to improve conversion rates.

Eyefortravel
http://www.eyefortravel.com/social-media-and-marketing-distribution-strategies/making-brandcom-success

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