Roundtable sponsored by Vocus Marketing Week
9 August 2013
Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.
http://www.marketingweek.co.uk/get-involved/how-to-make-the-most-of-your-budget-using-social-media/4007604.article
9 August 2013
Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.
http://www.marketingweek.co.uk/get-involved/how-to-make-the-most-of-your-budget-using-social-media/4007604.article
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