TalkTalk Business is a business broadband, phone and IT support provider with technology at it’s core. Even as an early adopter of marketing automation, they struggled to unite technology, process and sales strategy. In order to maximise ROI for lead generation and to drive conversion, they needed to make fundamental changes. In our live webinar Nick Hill, CRM Manager at TalkTalk Business will discuss why they’ve instigated the Lead Improvement Programme (LIP) initiative, the approach they took and the challenges they’ve overcome to become a best-in-class marketing organisation.
I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.