Marketing Week
2 December 2014
Using segmentation, brand-driven strategy and targeted promotional mechanics means brands can avoid a race to the bottom, even as ever-deepening discounts vie for consumers’ attention.
https://www.marketingweek.com/2014/12/03/promotions-can-stand-out-without-slashing-margins/
2 December 2014
Using segmentation, brand-driven strategy and targeted promotional mechanics means brands can avoid a race to the bottom, even as ever-deepening discounts vie for consumers’ attention.
https://www.marketingweek.com/2014/12/03/promotions-can-stand-out-without-slashing-margins/
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