http://festivalofmarketing.com/
The first ever Festival of Marketing is taking place in London between 8-10 October 2013. Inspired by the Modern Marketing Manifesto (#MoMaMa - see my article here), the event will bring marketers together to debate the disruptions, inventions, ideas and attitudes that put customers at the centre of the universe and brands in orbit around them.
http://festivalofmarketing.com/
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Roundtable sponsored by Vocus
Marketing Week 9 August 2013 Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money. http://www.marketingweek.co.uk/get-involved/how-to-make-the-most-of-your-budget-using-social-media/4007604.article
Clubcard has data that is the envy of many brands
Marketing Week 7 August 2013 As the digital world evolves, brands will gain more in-depth customer data from their loyalty schemes. Using that information wisely will build strong relationships between brand and consumer http://www.marketingweek.co.uk/strategies-and-tactics/the-future-of-loyalty/4007510.article
Innocent keeps its design clean and simple
Marketing Week 11 July 2013 Brands are finding that the most effective product and identity designs are those created to meet customer rather than industry needs, a trend that is being replicated online. http://www.marketingweek.co.uk/trends/designed-for-lives-of-customers/4007234.article The travel industry is undergoing great disruption, social media and mobile have moved off the hype curve, particularly for larger brands. However, the sector is far from static with new tangible benefits The Social Media and Mobile in Travel Distribution Report is the culmination of:
The report contains the in-depth analysis you need to understand the current social media and mobile landscape, and the industry trends that are driving disruptive changes so you can invest your time and money more productively, as well as the prevalent industry trends to inform your future marketing docus and investments along with case studies and hard data to help provide the ideal marketing mix for your brand. "I am delighted to recommend this important and valuable paper on Social and Mobile developments and future opportunities within the travel industry. It is the wide-ranging depth of research and expert comment that adds real credibility to the document. And, through this insight, we have already been able to utilise the paper to enhance our strategic thinking." Richard Lewis, CEO, interchange & Consort Hotels, Best Western Hotels http://events.eyefortravel.com/social-media-mobile-travel-report/
The Prince’s Trust mentors young entrepreneurs
Marketing Week 4 July 2013 Whether it is a CIM diploma or an MBA you invest your time and money into, a further qualification can bring big career benefits. http://www.marketingweek.co.uk/trends/postgraduate-guide-letters-of-distinction/4006997.article Marketing Week and sister brand Econsultancy have launched a modern marketing manifesto. We ask top CMOs what they think of it and what they believe the philosophy of marketing should be http://www.marketingweek.co.uk/strategies-and-tactics/a-manifesto-for-cmos/4006830.article
Virgin Media splits programmatic spend into retargeting ads and prospecting ads
MARKETING WEEK Data Strategy June 2013 Morag Cuddeford-Jones asks whether brands are deploying data effectively enough to realise the full potential of their online ad buying. http://www.marketingweek.co.uk/strategies-and-tactics/programmatic-buying-get-with-the-programme/4006934.article I will be co-presenting the findings from a report on Media Convergence at Wayra, Central London at 7.30pm on 5 June 2013. The keynote presentation will focus on initial findings from the Econsultancy survey that will form part of the Managing Media Convergence report I am authoring, due to be published at the end of September 2013. MARKETING WEEK Trends panel 18 April 2013 With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information? http://www.marketingweek.co.uk/trends/setting-out-a-plan-for-using-big-data/4006273.article |
AuthorI am a business journalist, author and copywriter with specialisms in marketing, technology and digital. Archives
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