20 November 2013
Record labels are finally accepting that brands - and fans - can benefit hugely from music by numbers.
The art of music seems a long way removed from the science of data. Mark Jones, head of the independent Wall of Sound label, typifies the industry’s attitude to data: “Music has always been organic for me. The numbers thing isn’t something I do.”
Yet data and analytics are beginning to demonstrate their worth to music brands. Digital in particular is bringing data to the fore with channels such as YouTube and Vevo providing fan statistics and information direct to artists.