Blog Posts

Thinking creatively in retail

7/2/2014

Marketing Week
2 July 2014

Hot on the heels of Morrisons’ announcement that it is moving its proposition closer to discounters Lidl and Aldi comes the news that Tesco is reorganising its marketing C-suite.

https://www.marketingweek.com/2014/07/02/thinking-creatively-in-retail/

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How to market marketing

6/4/2014

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Marketing Week
4 June 2014

In today’s always on world, the CMO of old has become obsolete. The changing dynamics of marketing need to be communicated internally so that organisations know the essential role their marketers play.

https://www.marketingweek.com/2014/06/04/how-to-market-marketing/

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Real-time messaging is fun, but it can be so much more

5/14/2014

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Marketing Week
14 May 2014

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?

https://www.marketingweek.com/2014/05/14/real-time-messaging-is-fun-but-it-can-be-so-much-more/

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Corporate hospitality: Boost your formula for winning over allies

4/30/2014

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Marketing Week
30 April 2014

Tighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.

https://www.marketingweek.com/2014/04/30/corporate-hospitality-boost-your-formula-for-winning-over-allies/

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Telemarketing best practise for brands: don’t hang up

4/23/2014

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Marketing Week
23 April 2014

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

https://www.marketingweek.com/2014/04/23/telemarketing-best-practise-for-brands-dont-hang-up/

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Online reviews: star quality

4/17/2014

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Marketing Week
17 April 2014

Positive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.

https://www.marketingweek.com/2014/04/17/online-reviews-star-quality/

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Should you recruit a marketer’s apprentice?

4/2/2014

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Marketing Week
2 April 2014

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

https://www.marketingweek.com/2014/04/02/should-you-recruit-a-marketers-apprentice/

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BBC Breakfast appearance: Parenting feature

1/10/2014

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Managing Media Convergence

1/7/2014

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Mediaocean: Managing media convergence

7 January 2014

At the start of the year, we’d like to highlight one event from 2013 that speaks well to one of the big issues we’re focusing on: enabling agencies to think through—and succeed at—the cross-channel future.

In November, Mediaocean’s UK group partnered with research agency Econsultancy to launch its Managing Media Convergence report. We also hosted an exclusive event—attended by over 150 media agencies, brands and consultancies—to present key findings from the report and to host a panel to discuss the possible impact of those findings for those present.

http://www.mediaocean.com/2014/01/07/managing-media-convergence/

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Music brands tune in to data

11/20/2013

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One Direction’s: careful data analysis and astute use of social media

Marketing Week
20 November 2013

Record labels are finally accepting that brands - and fans - can benefit hugely from music by numbers.

The art of music seems a long way removed from the science of data. Mark Jones, head of the independent Wall of Sound label, typifies the industry’s attitude to data: “Music has always been organic for me. The numbers thing isn’t something I do.”

Yet data and analytics are beginning to demonstrate their worth to music brands. Digital in particular is bringing data to the fore with channels such as YouTube and Vevo providing fan statistics and information direct to artists.

http://www.marketingweek.co.uk/analysis/marketing-tactics/market-research/music-brands-tune-in-to-data/4008561.article

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I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.

I'm also a business analyst and have written numerous in-depth industry reports. I am a keynote speaker and broadcaster with more than 10 years' experience in all these areas.

If I can help you with writing or creative work, don't hesitate to drop me a line using a button above ^^^

Thinking creatively in retail

How to market marketing

Real-time messaging is fun, but it can be so much more

Corporate hospitality: Boost your formula for winning over allies

Telemarketing best practise for brands: don’t hang up

Online reviews: star quality

Should you recruit a marketer’s apprentice?

BBC Breakfast appearance: Parenting feature

Managing Media Convergence

Music brands tune in to data

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