
Marketing Week
http://www.marketingweek.com/2015/10/29/the-struggle-behind-standardising-viewability/
Morag Cuddeford-Jones |
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![]() While most agree that video viewability needs to be regulated, many brand advertisers are dissatisfied with the proposed industry standard, but no matter which metric is used, publishers must ensure it stands up to scrutiny and delivers value for money. Marketing Week http://www.marketingweek.com/2015/10/29/the-struggle-behind-standardising-viewability/
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AuthorI am a business journalist, author and copywriter with specialisms in marketing, technology and digital. Archives
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