TalkTalk Business is a business broadband, phone and IT support provider with technology at it’s core. Even as an early adopter of marketing automation, they struggled to unite technology, process and sales strategy. In order to maximise ROI for lead generation and to drive conversion, they needed to make fundamental changes. In our live webinar Nick Hill, CRM Manager at TalkTalk Business will discuss why they’ve instigated the Lead Improvement Programme (LIP) initiative, the approach they took and the challenges they’ve overcome to become a best-in-class marketing organisation.
With all the buzz around DMPs where do you start a search for a data platform, especially when tools and providers are proliferating constantly? Marketing Week guides you onto the right path.
This report explores the role of marketing on the board. At a time where business is more data-driven than ever, it looks at how marketers can help their fellow business leaders put the customer at the centre of the business to deliver sustainable, long-term growth that satisfies every stakeholder.
The report looks at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole.
It is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards.
While most agree that video viewability needs to be regulated, many brand advertisers are dissatisfied with the proposed industry standard, but no matter which metric is used, publishers must ensure it stands up to scrutiny and delivers value for money.
This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.
Based on interviews with key executives at business across different business sectors, the research demonstrates the importance of moving data out of silos and the need to train staff at all levels to deal with heightened customer expectations in a multichannel or ‘omnichannel’ environment.
Topics covered in the report include:
In an age where consumers have never had so much choice so easy to hand, getting a brand website right is crucial. Even the smallest elements might result in a lost sale to a direct competitor or to an online travel agent. For the hospitality industry to maintain or improve its margins, brand.com needs to be an attractive offer to the customer but it needs to achieve this in a cost-effective manner. This report looks at how to build an online presence, promote your brand, build awareness and leverage all the possibilities in order to improve conversion rates.
2 July 2015
Graduating and starting work shouldn’t be the end of your marketing training, especially with new technologies, practices and skills gaps arising all the time, but young marketers must take advantage of learning opportunities and make some for themselves.
27 May 2015
In this webinar, our panel will explore how the global auction firm Christie’s has embraced marketing technologies to stay at the forefront of its industry and meet its customers high expectations. Panel expert Danny Rowe from Team 6ix joins Christie’s International Director of Media, Neil McCutcheon, to discuss how the company implemented technology solutions to produce marketing collateral more efficiently and cost-effectively - and how the effort has enhanced Christie’s customer experiences.
FC Business Intelligence
17 June 2015
Are you maximising your analytics capabilities?
In this newly commissioned whitepaper, FC Business Intelligence explores how analytics in pricing, risk management, customer experience and claims can be used to become more efficient, reduce risk and win and keep customers.
This whitepaper provides unique insights into how insurers are using analytics, and will give you an understanding of how insurers are using analytics and the key objectives they are striving for, how to win more customers and enhance the customer experience using analytics and practical strategies to overcome hurdles in analytics implementation.
28 May 2015
The most successful startups aren’t shy about being forward, but their branding has to be immediately arresting and recognisable despite the lack of heritage and history. So what design tricks do startups use and what can established brands learn from them?
I am a business journalist, author and copywriter with specialisms in marketing, technology and digital.